If you’re not utilizing social media to build your list yet, than what’s taking you so long?  Social media is an excellent traffic source to find targeted and engaged subscribers.  Social media is a huge piece of my overall business plan and it has proven to be very lucrative.  Through today’s post, allow me to share some insights on building your list with the biggest social media site out there… Facebook.

As I’m sure you know, Facebook is king of websites.  It’s the major media source of the world.  We as a business looking to target our ideal buyer at the lowest prices, must gravitate towards these major traffic sources.  100 years ago it was radio… 50 years ago it was television… Today, it’s the internet and leading the way there is social media.

Facebook offers a ton of advantages for list building in any niche.  As I already mentioned, it’s a huge traffic source.  More importantly though, Facebook allows you to target your audience extremely well.  When you create a page for your niche, only people who like that information or content will join.  This comes into play when using PPC ads as well.

So let’s talk about a few things you need to do so you can start building a list by simply posting to Facebook…

1st – Create a Fan Page

Fan pages are perfect for attracting the right audience.  This is where you can share your quality content and interact with your fans.  Your fan page is a list much like your email list.  Treat them well and deliver the content they are looking for.  You can add links and Facebook tabs for your free gifts so that fans have a way to subscribe to your email list.  It’s a great idea to send subscribers from your email list to your fan page and get them interacting as well.  The more ways you can communicate with a subscriber, the greater the chance you reach them.

2nd – Use Facebook PPC Ads

The advertising Facebook offers is probably one of my new loves.  Targeting your ideal buyer is extremely easy when you simply think about your industry.  Every time someone likes a page or joins a group, Facebook registers this in their database.  We as advertisers can choose these groups and fan pages that are highly related to our offers and make only those viewers see our ads.  This can cut down on costs tremendously and boost ROI.

Always when spending money on traffic, remember to have a sales funnel in place that will make you money in return.  If you pay for Facebook PPC to build your list, have a one time offer or at least a product early in your autoresponder so you can make that investment back quickly.

3rd – Join Private Groups

There are an endless amount of Facebook groups available in every niche you can think of.  These groups are great places to build your name much like you would a forum… They are also excellent places to make friends with possible JVs in your niche.  Like I’ve said often, it’s your job to go where your ideal buyer is and a private Facebook group on topics around your industry is that perfect place.

Don’t be afraid to start your own group either.  That’s a great way to attract the viewer you’re looking for.

To make sure you fully understand how to build your list through Facebook, I created a Quick Guide to Facebook Marketing for you.  You can grab your free copy by just clicking the picture below…